Business

Making his presence known on video

It started out simple enough.

In order to help people learn about his chimney sweeping company, Port Orchard resident Dave McKnew made a video. Now, 13 years later, he’s taken that simplistic approach a step farther, incorporating digital technology to provide businesses and individuals a means to sell themselves and their products.

“I’m trying to encourage business owners to take advantage of the technology that’s out there,” McKnew said. “Web-based video gives them the opportunity to get their message out there in a variety of ways.”

Basically, McKnew is out to help clients with any and all their video needs, be it in DVD form or the web-based streaming kind. He specializes in presentation videos, how-to videos, mini DVD or CD business cards and documentaries.

And he’s willing to go just about anywhere to do it.

McKnew’s produced his first video back in 1993 for his chimney sweeping business. The basis was to teach homeowners how to care for their fireplaces and chimneys on their own and other professional chimney companies to teach new employees the basics.

That video has ended up being viewed thousands of times and is kept in many libraries across the country.

McKnew’s best-known work came in 1994 when he wrote, directed and produced a video for the U.S. Coast Guard highlighting the importance and operation of the Puget Sound Vessel Traffic Service. That production, which was re-shot in 2004, been seen by dignitaries and visitors from all over the world visiting the Vessel Traffic Center and has also been shown at boat shows as well as used for presentations to yacht clubs and military installations to help present the operations of the traffic center in a very visual way.

Being that all his equipment is mobile, McKnew can go virtually anywhere to shoot anything at anytime.

“I can basically shoot and edit right on the spot,” McKnew said. “I pride myself on being so mobile.”

Lately, McKnew has been working with local hunting guide Ed Shelby reshooting certain scenes from a previous presentation that details hunting techniques for the blacktail deer that are commonly found in this area. McKnew is going to turn that into a DVD that Shelby can use to promote his business and it will be the first ever video produced and marketed on that subject.

“(Ed) wanted to create a presentation video that he could interact with,” McKnew said. “It came out so good (that we thought we should) create a DVD that he could sale. So we tailor made it so he could do that.”

Besides producing a wide range of DVDs, McKnew also designs and maintains web sites for customers, adding streaming video to get people’s attention. He added that it is his job to help create a video presence utilizing the various tools in his arsenal to bring across to the viewer a very vivid picture of the products or services of each individual customer.

Samples of McKnow’s work and general information on his services can be found at his website www.avideopresence.com.

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