Business

Olalla company shoots video for Peninsula Light

"Peninsula area residents know all too well what it's like when the power goes off, especially after a major winter storm. Good examples were the ice and snow storms of 1996-97, when some area residents were without power for days. Well, imagine what it was like for folks 75 years ago before electricity. That's part of the story of a video just produced by Ollala-based production company North Woods Graphics in celebration of Peninsula Light Co.'s 75th anniversary. This sounded like an exciting project from the beginning, said producer and North Woods Graphics owner Ron Finney. I'm intrigued when I imagine what life must have been like before The Narrows Bridge, highways, and electricity. We first begin a project like this by discovering the underlying drama in our client's story and we use the medium of video to present it in an engaging way. The video includes personal recollections from long-time peninsula residents and historical photos illustrating the day-to-day struggle and the ways electrification made a difference in ordinary folks daily lives. Peninsula Light Co. was started by a group of residents who came together to form the electrical cooperative in 1925.The video takes viewers behind the scenes with linemen and operations crews to experience the struggle of keeping the power on for utility members. I was impressed by the passion Peninsula Light employees have for what they do, and I wanted to communicate that in the video, said Finney.Peninsula Light managers see lots of opportunities to share the Peninsula Light story with the community through the program. We're excited about using the video produced by North Woods Graphics, said Daphne Daus, director of marketing at Peninsula Light. The video will be a powerful public relations and recruiting tool. Ron and his team have the perfect combination of artistic skill and professionalism. It's amazing how the video production technology has changed since I entered the business in 1986, says Finney. We want to enable our clients to take advantage of the digital revolution... whether they're looking at video, print, CD-ROM or the web, it's becoming a lot more affordable for smaller firms to have a big presence.The video was produced with the assistance of local videographer, Don Nelson. Finney and Nelson have been producing promotional and instructional videos for Northwest businesses since 1986. Past clients include Weyerhauser, Skipper's Restaurants, National Dental Health, and Seattle Aquarium."

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