Business

Dreambags could be a dream business for SK entrepreneur

What started out as a trip to Holland to visit the in-laws quickly turned into the biggest business decision of Heather Jagers’ life.

She and husband Maarten, a native of the Netherlands, visited his family over Christmas holiday.

It was there Jagers was introduced to the Dutch baby sleeping bag.

The Dutch baby sleeping bags are wearable baby blankets used instead of blankets and comforters.

“I was pretty skeptical about the whole baby-in-a-bag idea, and then I tried it,” Jagers said. “After I saw the safety information (on the bag) I was hooked. It’s just awesome.”

The Dutch have the lowest rate of Sudden Infant Death Syndrome (SIDS) in the entire western world.

Although the baby sleeping bags are not the only factor, they are an essential element of a SIDS-safe European crib.

The baby sleeping bag not only protects babies feet from getting caught in cribs, but it also is a huge factor in preventing SIDS.

SIDS is attributed to babies who sleep on their stomach, but with the baby sleeping bag, babies sleep in comfort while decreasing the chance of the baby turning over, Jagers said.

The safety statistics were enough to convince Jagers, but it was her own experience that had her convinced to turn the the Dutch sleeping bag into a registered trademark called the Dreambag.

“Hans started sleeping,” Jagers said. “He used keep us up in all hours of the night. Now we have a full night’s sleep every night.”

So when Jagers returned to the states, she started setting up her business in her home.

Jagers imports the bags from a Dutch, family-owned manufacturing company, which is considered a leader in the European baby sleeping bag world, Jagers said.

The Dreambag is constructed with a 100 percent cotton shell and a fire-retardant filler. Cotton is the favored fabric by families across the country

because of its comfort and durability, Jagers said.

The fire-retardant feature is something Jagers has added to the bag.

Jagers said she hopes the idea takes off with parents who want to decrease hazards and increase comfort in the home.

Cost for the Dreambag runs $45, but Jagers said she’s offering local residents Dreambags for $30 plus $3 shipping.

The Dreambag range in size from 25 to 37 inches (or two weeks of age to two years).

Jagers, who markets her Dreambag through her website www.dreambag.net, said she would like to use her Dreambag as launching pad for safety standards that many stores tend to ignore.

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