Website offering no-pressure access to information

Suzette West knows real estate. But her goal is to make sure potential home buyers can have access to information under no obligation.

West, a real estate agent with Reid Real Estate in Port Orchard, created the website in April for the sole purpose of giving possible buyers a forum to access information or ask questions.

The highlight of the website is a chat forum hosted by West every Saturday from 6 p.m. to 7:30 p.m.

“I wanted to make a website that wasn’t just a cyber-brochure,” West said. “I wanted to make this interactive and useful for educational purposes. It’s something for the community.”

Every week, West is joined on the chat forum by a different guest who specializes in different areas related to real estate, such as mortgage brokers or an escrow agent.

“Guests on the chat forum can help shed some light for many who are new to this,” West said. “One of the biggest fears from first-time home buyers is that they’ll feel pressured to make decisions.”

West admitted there are still real estate agents out there that try to sell property in an aggressive manner.

But there is a new wave of selling real estate that is taking hold in the industry, she said.

“I want people to see this website and realize it’s there to help them and that they feel comfortable to ask their questions,” West said. “It’s refreshing because not many people expect that from a real estate agent.”

One of the biggest advancements in the industry is the instant access to information via the internet.

Utilizing the internet as a tool is crucial to the growth of the real estate industry.

“Real estate is already making a change,” she said. “Some (agents) just need to catch up to the high tech world because it gives us the ability to reach more people.”

One of the more popular questions potential buyers ask is regarding credit.

But the website goes beyond answering questions to the consumer.

“It’s very important to set goals if you are going to invest or buy a home,” West said. “It’s my job to help them set their goals. I’m here to help them plan better and give self-empowerment to the real estate consumer.”

Offering this website without an obligation is the wave of the future, West said.

It’s through trust and the building of relationships that has West confident many potential buyers will turn into clients.

“Real estate is different than it used to be,” she said. “My philosophy is by staying in touch. If and when someone decides to buy or sell, they’ll remember me. I don’t ever want to pressure anyone.”

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