South Kitsap native named executive creative director for Portland company

A former South Kitsap High School graduate is returning to the Pacific Northwest.

Luke Perkins will join North as executive creative director on April 1.

North is an advertising and marketing agency in Portland.

“My heart has never left the Pacific Northwest and I could not be happier to be returning to the place I get so much of my inspiration from,” said Perkins.

The 37-year-old South Kitsap native was senior vice president and creative director at Arnold Worldwide in Boston, where he led creative teams on the very successful “Let’s Make Excellent Happen” campaign for New Balance and a global campaign for Volvo.

“As executive creative director at North I’m looking forward to being a hands-on creative with nimble and highly talented teams creating consumer-moving campaigns as North continues its phenomenal growth,” Perkins said.

Over his career with Arnold and Modernista!, Perkins has developed creative for a broad range of brands, including the “Driver’s Wanted” Volkswagen Beetle and Bono’s “Project Red” campaigns as well as creative work for Hummer, Gillette, Timberland, TIAA-CREF, Cadillac and Puma.

According to a statement from Kathleen Mazzocco of Clear Public Relations, Perkins brings an experienced global market perspective to creative work for a client roster that includes Columbia Sportswear, Cliff Bar, Stanley and Yakima.

“We’re truly thrilled that Luke is joining us as an executive creative director,” said Mark Ray, North’s founding principal. “He’s created some of the best work this industry has seen in the last 15 years. But he’s also a great addition to our culture, which is equally important to us as North continues to experience phenomenal growth.”

According to his profile, Perkins has his own company called Big Perm Studios, in which his company photographed and directed campaigns for Puma, Hummer, Clio, Volkswagen, New Balance and Volvo.

According to, Perkins’ first job was in the studio at Arnold Worldwide working as an assistant art director on accounts, including McDonald’s, The Wall Street Journal digital and Secondary Audio Program (SAP).

He moved out of the studio to work as an art director on the “Drivers Wanted” campaign for Volkswagen, along with campaigns for Truth, TAG body spray, Gillette, and Dunlop Tires.

Perkins was later hired by Modernista! and helped to create award-winning digital, print and television campaigns for Hummer, Project RED, TIAA-CREF, Napster, Animal Planet and Cadillac.

He later returned to work at Arnold Worldwide to run Volvo’s global campaigns for the Volvo S60. He also created the first global strategy and creative for New Balance with the “Let’s Make Excellent” campaign.

Perkins was born in Seattle on Dec. 13, 1977, and his parents, Chuck and Laurie Perkins, still live in South Kitsap. Chuck Perkins is a teacher at the Explorer Academy and his wife is the owner of Bayside Photography.

“I am a result of some great programs that South Kitsap High School offers,” added Perkins, who graduated in 1996.


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