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Ferry users tend to be middle-aged, financially stable
Are you an average Washington State Ferries rider?
If youre an older, upper-middle class car driver who is relatively satisfied with WSF and does not use ferries to commute, you may well be.
Thats the description provided by the preliminary results of a WSF customer survey released this week. The survey was conducted in March by Opinion Research Northwest for the state Transportation Commission, the body responsible for setting ferry fares and advising policy decisions.
The surveys objective was to compile a picture of customers and travel behavior while gauging what strategies could help shift demand away from peak hours and increase walk-on use.
Surveyors sampled sailings on each route in the system proportional to ridership, with Bainbridge and Bremerton receiving the most attention.
More than 6,000 riders completed the survey, and a second phase of the study is planned for July to profile summer ridership.
Commercial shipping customers will also be interviewed.
Transportation Commission Member Bob Distler, who led the project, said the random survey of riders gives the Commission and WSF a more accurate sense of whos using the ferries.
I think we have a better picture of who is riding the ferries than some people have gathered from all the public meetings weve had over the years, Distler said.
The results from March showed that WSF customers are older on average than the state population (54 percent are between the ages of 35 and 64). Theyre wealthier, too, with a median household income of $81,242.
Bainbridge was found to be the most affluent route with a median household income of $95,889, and riders of the Bremerton route had the lowest incomes.
Only 37 percent of those surveyed said they used the ferry primarily to get to a job or school, though 41 percent of Bainbridge respondents and 60 percent of Vashon riders said they are ferry commuters.
On peak morning sailings (5:30 a.m. to 9 a.m.), 75 percent of riders said they were heading for work or classes.
The survey probed commuters willingness to shift travel schedules as higher peak hour fares and incentives for off peak riders have been suggested as ways of spreading demand more evenly across the day.
Of those peak hour commuters, 22 percent said they could have taken an earlier or later ferry and only 4 percent said they could travel on off peak hours. One quarter of respondents system-wide supported higher fares during peak hours.
To Distler the survey suggested that at least a limited number of peak riders are willing to change their travel routine, and that even a small shift can help reduce congestion.
We found that people are somewhat flexible to travel at different times, he said. But I dont think thats going to be the magic bullet.
Vehicles are still the most popular mode of travel system-wide, with 49 percent of customers driving onto ferries and another 20 percent riding as vehicle passengers, though the number of walk-ons rose to 50 percent during peak hours.
Overall, riders were supportive of strategies to encourage walk-on and bicycle passengers. More than 70 percent of respondents agreed that cyclists and pedestrians should be given fare discounts, and that a separate lane at terminals should be dedicated for dropping off passengers.
A little more than half of surveyed riders said WSF should invest evenly in providing passenger and vehicle services while supporters of a more car-centric or passenger-centric service were evenly split.
Despite the recent clamor of discontent, the survey found that most ferry passengers still think theyre getting a good deal, and that most are satisfied with the quality of service.
Only 16 percent of respondents said ferries were a poor value and the number of passengers feeling over-charged has dropped since 2002, according to Opinion Research Northwest. Single-ride passes make up 39 percent of fares while Wave2Go passes are used by 36 percent of passengers.
Distler said that while the survey has brought ridership into sharper focus, the state will need to be sensitive to a wide range of rider perspectives as it moves forward with policy.
Were going to have to tread very lightly and very carefully with anything we do, he said.