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Video aims to promote Port Orchard, attract businesses
The City of Port Orchard has another way of promoting itself — thanks to a video that was produced this year.
The six-minute video entitled “Destination Port Orchard. Work, Live, Play” had its first showing to the public during the Nov. 12 regularly scheduled council meeting.
Councilman Jerry Childs said he first took the idea of making a video about the city to the Finance Committee to see how the city could fund it.
“We were able to fund it and the council voted unanimously to approve it,” Childs said. “Port Orchard got a heck of a deal on the video.”
“The video features an author, a wayfarer, a housewife, an entrepreneur and a gnarly man. These people are not actors, instead they are our neighbors,” Childs said. “They are sharing the Port Orchard experience and in doing so they are telling the story of Port Orchard.”
It features inserts from author Debbie Macomber, resident Alexis McKinnon, Dan Robinson of Elandan Gardens, Loren Heay of Yachtfish Marine and Rick Flaherty of Leader International Corp.
“It was wonderful the way the video was woven and put forward,” Childs said.
During the production process, Childs and councilwoman Cindy Lucarelli, both members of the city’s Economic Development/Tourism Committee, worked together to provide input, film locations and people to interview for the video.
“Cindy and I worked from beginning to end on the video project,” Childs said. “Making suggestions on filming locations, and people to interview. In addition, we drove around with them, introducing them and providing input.”
Also serving on the committee is councilman Jeff Cartwright and former councilman Jim Colebank, who resigned in the summer.
The video is one of several posted on the Kitsap Connected website. Childs said the Kitsap Connected project helps tell the story about businesses, economic development and doing business in Kitsap County.
Kitsap Economic Development Alliance Executive Director John Powers said the video is one part of telling the Kitsap story.
“A couple of months ago, the city decided it wanted to move forward and tell your story,” Powers said. “This is a great and impactful story that we have been able to produce for the community.”
Powers said since KEDA rolled out its Kitsap Connected campaign in March, there has been seven videos focused on several enterprises, such as Olympic College and Kitsap Bank.
He said on KitsapConnected.com, there are about a dozen 2-minute videos telling about businesses and economic development in the county.
“There is a power in story and the story is about connecting emotionally,” Powers said. “It’s about a genuine, authentic sharing of your story. This is what it is about — the story of Port Orchard.”
Powers said that KEDA will use the video as the city’s economic development partner to bring businesses to the area.
Hal Calbom, president of Sustainable Media Group of Seattle, had a few suggestions for the city how to utilized the video.
He suggested the city place the video on its website and send it out to businesses and business prospects.
“Make sure the businesses you work with have a copy of this video,” said Calbom. “They have very good web-based networks themselves.”
He said said the video can be attached to emails and e-newsletters sent out by city staff.
Childs praised the work of Colbom and videographer Brett Renville.
Lucarelli also thanked Colbom and Renville for the hours they put into the project and Powers and the KEDA.
She said the video will be made available to the Port Orchard Bay Street Association and Chamber of Commerce, businesses, non-profit organizations and various government agencies.
“We want to make sure we promote Port Orchard as much as possible,” Lucarelli said.
The video is available at http://www.youtube.com/watch?v=neA_Gd4yS4I#t=18